Building a Successful Affiliate Program
Building a successful affiliate program requires communication, incentivization, and partnership diversification. I know from Experience.
Here’s a closer look at my approach:
Prioritize Communication
Schedule calls with prospective and current partners to understand how to best work together
Focus on bridging brand goals and objectives with the partner’s strategic approach
Implement Incentives
Offer commission increase boosts to incentivize content creation + brand promotion & drive incremental revenue
Offer gifted product, special codes, etc. to implement strategic incentives for launch
Create Content
Focus on engaging in partnerships that will drive discoverability for the brand through content creation
Allow for special content-creation opportunities, such as CPA increases + flat fees
Optimize Partnerships
Review past performance from affiliates to formulate strategic incentive recommendations
Review what competitor brands are doing in the space to see what you could do to keep affiliates happy
Continue Building Relationships
At the end of the day, affiliate marketing is partnership marketing
How can you celebrate wins along the way, ensuring affiliates are encouraged to perform more?